This rare and striking advertisement gives us what may be one of earliest--and most unique--uses of photography in a commercial setting: a page from a journal made by mechanical reproduction (complete with illustrations drawn from engravings), in which an advertiser has embedded an actual, carte-de-visite-sized, albumen print. Readers would not only have a sense of one-to-one scale from this image, but they would also experience, first-hand, the difference in type between the sepia-toned likeness they might commission from the photographer, vs. the broadside-like, b & w engravings pictured above--and with which they'd be most familiar.
A fascinating document (of interest to both enthusiasts of early photography, and print media) of the meeting of nascent and existing technologies.
In brief translation, the Photographer, one "Alphonse" of Number 28 Rue du Faubourg-St.-Honoré boasts his diverse offerings to the potential client: studio props (paintings, machines, furniture, statues and other objects d'art); his ability to teach any amateur the collodion process; his ability to speak foreign languages, et al. Alphonse keeps studio hours of 10AM-5PM, every day of the week.
Please contact the gallery for a quote on shipping and insurance costs. If applicable, residents of New York will be charged sales tax. International clients will be responsible for their VAT. Please note that we do not ship internationally on items under $1,000.
Medium Albumen Print Mounted on Periodical/Ephemera
Photo Date 1855c Print Date 1855c
Dimensions 3.25 x 2.5 in. (83 x 64 mm)
Photo Country France
Photographer Country France
Charles Schwartz Ltd.