International photo supply company Ilford here advertises their product out of their London division. The boxes of film (which would have appeared in different colors) are lit as dramatically as dancers on a stage, each casting their own, long shadow. Note that the shadows visible alone, at top, imply whole legions of film, yet unseen. A clever, compositionally bold--yet simple--advertising strategy.
Stamp on verso reads: "NO FEE BUT MAKE ACKNOWLEDGEMENT TO DESIGN RESEARCH UNIT."
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Medium Vintage Gelatin Silver Print
Photo Date 1960s Print Date 1960s
Dimensions 6 x 8 in. (152 x 203 mm)
Photo Country United Kingdom (UK)
Photographer Country United Kingdom (UK)
Charles Schwartz Ltd.