Image made for the Diana Slip Co. Small number '12" reversed out of negative at lower left.
Born in 1904, Roger Schall was one of the most renowned photographers of the 1930s and 1940s. He worked in all photographic disciplines, including fashion, portraits, nudes, still lifes and photo journalism.
Schall began working with his father, a portrait photographer, in 1918. Ten years later he would be one of the first reporters to work with a small hand-held Leica or Rolleiflex.
By 1939, he closed the studio-agency he had opened with his brother. From June 1940 to August 1944 he photographed German-occupied Paris, hiding his negatives so they would not be seen and confiscated by the censors. When the occupation was over his brother, Raymond Schall, published a book: A Paris sous la Botte des Nazis (Paris under the Heel of the Nazis) that was illustrated with photographs by his brother, Roger Parry, Robert Doisneau, the Seeberger brothers and many others.
Roger Schall then continued working in fashion, focusing on commercial and publicity work instead of reportage. From 1970 until his death in 1995, he would manage his archive of some 80,000 images.
Diana Slip was a 1930s French lingerie company created by Leo Vidal. In the 1930s, he created a publishing company called Les Éditions Gauloise, which in 1936 became Les Librairies Nouvelles, which was a network bookstores, boutiques, newspaper groups, documents and studios--all grouped into one company. It was a company that manufactured and sold fetish clothes, condoms, erotic books and photography. Diana Slip was one of those parts and was able to bring large resources to the Librairies Nouvelles due to its marketing/distribution and reputation, thanks largely to the production of a series of illustrated catalogs/magazines (including "Lingerie Libertines" and "Le Magazine Paris") with great art made by such photographers as Brassaï, Jean Moral and Roger Schall--all of whom needed the work during the Depression. Diana Slip went into a final decline during World War II and disappeared at the end of the war.
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Medium Silver print
Photo Date 1932c Print Date 1932c
Dimensions 6-5/16 x 4-3/8 in. (160 x 111 mm)
Photo Country France
Photographer Country France
Contemporary Works / Vintage Works, Ltd.