See the new catalogue of the Museum of Modern Art of Saint-Etienne ("La photographie en dialogues"), where one of the pictures is signed and dated by Jean Moral, 1938. Image made for the Diana Slip Co.
Diana Slip was a 1930s French lingerie company created by Leo Vidal. In the 1930s, he created a publishing company called Les Éditions Gauloise, which in 1936 became Les Librairies Nouvelles, which was a network bookstores, boutiques, newspaper groups, documents and studios--all grouped into one company. It was a company that manufactured and sold fetish clothes, condoms, erotic books and photography. Diana Slip was one of those parts and was able to bring large resources to the Librairies Nouvelles due to its marketing/distribution and reputation, thanks largely to the production of a series of illustrated catalogs/magazines (including "Lingerie Libertines" and "Le Magazine Paris") with great art made by such photographers as Brassaï, Jean Moral and Roger Schall--all of whom needed the work during the Depression. Diana Slip went into a final decline during World War II and disappeared at the end of the war.
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Sale Price $1,750
Medium Silver print
Photo Date 1930s Print Date 1930s
Dimensions 5-5/8 x 4-3/8 in. (143 x 111 mm)
Photo Country France
Photographer Country France
Contemporary Works / Vintage Works, Ltd.